Dr. Mario Giovanni Figlioli — MARKETING AND BUSINESS — KULASSA–HERMES UNIVERSITY — INFINITY — ARKON OMNIA — RETEPUNICA
In the heart of Doha, the capital of Qatar, lies Musherib Downtown, one of the most innovative urban areas in the world. Known as the planet’s first fully sustainable smart city, Musherib is the product of an ambitious vision: to combine advanced technology, sustainable design, and a vibrant entrepreneurial community to redefine the future of cities.
Built with an investment exceeding $5 billion, Musherib spans over 31 hectares and features a unique mix of residential, commercial, and cultural spaces. This city is designed as an ecosystem where technology, innovation, and quality of life seamlessly merge.
Unique Features for Businesses and Entrepreneurs
From a business perspective, Musherib represents an unparalleled hub. With world-class infrastructure and advanced technological solutions, the city is a magnet for innovative companies and tech start-ups. Key advantages include:
- Coworking spaces and high-tech offices: Perfect for start-ups, multinational corporations, and research centers.
- Integrated sustainability: LEED-certified buildings and a smart energy system that reduces operational costs for businesses.
- Global connectivity: With 5G networks and a strategic location in the GCC (Gulf Cooperation Council), businesses gain immediate access to global markets.
- Investor incentives: The Qatari government strongly supports entrepreneurial initiatives with tax benefits and simplified access to credit.
Key Figures
The project has attracted significant investment, with a 15% annual increase in property value in the area. Currently, over 20,000 square meters are dedicated to commercial and entrepreneurial spaces, hosting more than 300 local and international companies. Projections estimate that by 2030, Musherib will contribute 10% of Qatar’s non-hydrocarbon GDP.
Rete Punica and the Concept of Networking in Musherib
The expansion of Rete Punica into Qatar perfectly aligns with Musherib’s vision. With its mission to support competitiveness and innovation among SMEs in the Mediterranean and GCC regions, Rete Punica acts as a catalyst for creating synergies between businesses.
Collaboration with Musherib and the GCC offers extraordinary opportunities for Rete Punica affiliates, granting access to an ecosystem where technology meets business. The partnership with Arkon Omnia, specializing in training and digitalization, further strengthens the competencies available to involved enterprises.
The “Arkon Omnia” Model Applied to Musherib
Arkon Omnia introduces an advanced training model in Musherib, aligned with the city’s innovative approach. Programs dedicated to leadership, business management, and digital transformation enable companies to stay competitive in a global market.
This synergy between Rete Punica, Arkon Omnia, and Musherib exemplifies how a well-structured network can amplify opportunities for businesses and professionals.
Musherib is not just a city: it is a vision of the future. With its sustainable design, business opportunities, and ability to attract global talent, it sets a benchmark for the smart cities of tomorrow. For businesses and entrepreneurs, Musherib is more than a destination—it is a platform to innovate, collaborate, and grow within one of the most advanced ecosystems in the world.
The integration with initiatives like Rete Punica and Arkon Omnia further enhances development opportunities, proving that the strength of collaborative networks is the primary driver of innovation.
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Dr. Mario G. Figlioli
CMO – ARKON
Member of the Board